Nonprofit Marketing Campaign

A celebrated Washington musical institution wanted to fill more seats at their concerts and make themselves relevant to younger audiences. They hired us to help turn up the volume!

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Sometimes nonprofit organizations need more than they can afford. (Sound familiar?) This was the case with National Cathedral Society. Were able to “back into” the creation of a new brand by designing the urgent pieces—such as the season program mailer—in a modular fashion, engineering branding elements that can be used and reused in multiple ways. These elements provided the look and feel, and subsequent building blocks for the new brand.

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The new website had many requirements:

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• Allow visitors to purchase tickets easily

• Increase donations

• Connect experience with the National Cathedral itself

• Deepen fans’ experience with behind-the-scenes info

• Highlight community service of the Choral Society

• Showcase their world-renowned musical director

• Ease of use by non-technical personnel

 

We wrote and designed all digital, print and mail marketing materials in addition to providing design, development, launch and training services for their new website. 

 

Other Related Work:

Congregation Beth Sholom Brand Identity and Guidelines

Health in Harmony Development Pitch Deck

Jewish Federation in the Heart of New Jersey Brand