Beth Singer Design, LLC

American Israel Public Affairs Committee — As part of their institutional branding program, a series of invitation templates for AIPAC’s regional events to be customized by regional offices. To date, 200 templates have been created.

American Israel Public Affairs Committee — As part of the family of AIPAC branded materials, this eight-panel handout summarizes critical issues concerning U.S. foreign aid to Israel, and is targeted to the news media.

American Israel Public Affairs Committee — Companion poster to a direct-mail piece promoting the annual AIPAC Policy Conference. The audience was synagogues and community centers.

American Israel Public Affairs Committee — Die-cut marketing brochure promoting members-only travel opportunities with AIPAC.

American Jewish Committee — A series of invitation templates created as part of an institutional branding program. Both editorial and design templates were created to be populated by regional and national office staff.

American Jewish Committee — Interior spread of invitation incorporating an editorial "plug and play" system. This system enabled regional and national staff to create invitations for numerous events in a consistent and efficient manner.

American Red Cross — Engaging infographics for this benefits enrollment campaign helped make complex choices easy to understand for 30,000 employees of the American Red Cross. Project entailed close collaboration with their benefits consultants to present and clarify the information.

American Red Cross — Interior spreads of benefit enrollment guide for 30,000 employees of the American Red Cross. Project entailed close collaboration with their benefits consultants to present and clarify the information.

American Red Cross — Newsletter, postcard and product inserts; part of a global resource campaign for persons with hemophilia. The project included communication strategy, design and writing.

American Red Cross — Main brochure for global resource campaign, which also included identity, exhibits, website, newsletters and print advertisements.

American Red Cross — Activity kit for children, to help build hemophilia community and resources. Project entailed original illustration and writing, as well as design services.

American Red Cross — Poster and brochure aimed at elementary school students to raise money for the children of Afghanistan, whose lives were interrupted by war. The program raised more than $9 million. We provided our services pro bono.

BBYO  — Part of a branded set of materials; handbook series directed at high school teens for a leading Jewish youth movement; 56 pages each.

Business Executives for National Security — Aimed at Congress, the Pentagon and the Administration, this folder and brochures explain a specific initiative for an organization of executives dedicated to supporting national security via better business practices.

Business Executives for National Security — Membership brochures for an organization of corporate leaders dedicated to supporting national security through better business practices.

CBS News — Marketing campaign promoting a weeklong series on the state of education in America featuring Barbara Bush, among others. Campaign included press kit in a lunch box, curriculum supplement, booklet, folder, tickets to the broadcasts and events, and stationery items.

Glen Burnie — Annual report for historic house site and accompanying gardens in Winchester, Virginia; inspired by an old-fashioned seed packet shape and format.

Glen Burnie — Annual report for historic house museum and accompanying gardens in Winchester, Virginia; with a die-cut cover and hand assembled with real leaves from the garden.

Guilford Pharmaceuticals — Interior spreads of an annual report for a pharmaceutical company, featuring original photography.

Jewish Social Service Agency — As part of a rebranding program, we developed the tagline and wrote and designed this brochure aimed at JSSA's referral sources—professional counselors and clinicians.

Jewish Social Service Agency — Interior spread of 12-page services booklet incorporating client success stories, developed as part of rebranding effort for a 100-year-old social services agency.

Jewish Social Service Agency — Customizable program flyer template for in-house implementation created as part of a rebranding program for a social services agency.

Loudoun County Public Schools — Created as part of a multichannel teacher recruitment campaign, the brochure is a tool used by college seniors to compare the advantages of different school districts. Project services included concept and writing in addition to design.

Loudoun County Public Schools — Brand developed for Loudoun County Public Schools applied to job fair flyers, employee handbook and personnel flyers.

Loudoun County Public Schools — Series of personnel brochures developed for Loudoun County Public Schools as part of a branding effort.

Marymount University — We named and developed the campaign for keeping Marymount alumni connected to the college. Shown are postcard event-invitation templates, for implementation by the client.

Museum of the Shenandoah Valley — Main brochure, part of a branded set of materials. Cover grid system allowed for flexibility in showcasing new pieces of the museum's collection as they were acquired.

National Endowment for the Humanities — Poster campaign for a program called “We the People,” offering free books for libraries.

National Science Foundation — Press kit, sponsorship kit and event invitation, part of a branded set of materials, for the National Science Foundation's teacher awards program.

National Science Foundation — We provided the sponsor's benefit structure and wrote descriptions in addition to the design services for the National Science Foundation's education awards program. Part of a branded set of materials.

Tel Aviv University — Case statement brochure for development, targeting U.S. alumni of Tel Aviv University. The campaign was built around the university's activities and achievements that have worldwide impact.