Innovate and Share

Each month we feature a new challenge to help you innovate. Share your experiences; win a prize; join the innovation dialogue.

Marketing Materials

Achieve, Inc. — Printed resource providing background, the case for business engagement, and actionable strategies for engaging employees, peers, elected officials and the media.
Award winner
Achieve, Inc. — We edited and designed a total of 17 inserts, divided into three sections—making the case, in depth, and take action—so that users could mix and match the tools depending on their interests and audiences.
Award winner
American Association for the Advancement of Science — Two display ads from the recruitment campaign highlight the two strongest messages from the online survey – the game-changing and career-enhancing nature of the experience – based on quantitative research.
American Association for the Advancement of Science — The trade show backdrop from the campaign keeps in mind what messages motivate prospective fellows to apply for the program, based on our research.
American Association for the Advancement of Science — Two trade show banners reflect the motivating messages that we discovered in our survey during the research phase.
American Israel Public Affairs Committee — As part of their institutional branding program, a series of invitation templates for AIPAC’s regional events to be customized by regional offices. To date, 200 templates have been created.
American Israel Public Affairs Committee — As part of their institutional branding program, a series of invitation templates for AIPAC’s regional events to be customized by regional offices. To date, 200 templates have been created.
American Israel Public Affairs Committee — Companion poster to a direct-mail piece promoting the annual AIPAC Policy Conference. The audience was synagogues and community centers.
American Israel Public Affairs Committee — Three-panel direct-mail marketing brochure promoting members-only travel opportunities with AIPAC.
American Israel Public Affairs Committee — Die-cut marketing brochure promoting members-only travel opportunities with AIPAC.
Award winner
American Israel Public Affairs Committee — Three of 12 panels of direct-mail marketing brochure and registration form promoting the annual AIPAC Policy Conference.
American Israel Public Affairs Committee — Folded and flat view of a 12-panel direct-mail marketing brochure and registration form promoting the annual AIPAC Policy Conference.
American Israel Public Affairs Committee — On-site marketing booklet-style brochure incentivizing early registration for the next annual conference.
American Jewish Committee — Branded conference bag using asymetrical pattern of new logo.
American Jewish Committee — A series of invitation templates created as part of an institutional branding program. Both editorial and design templates were created to be populated by regional and national office staff.
American Jewish Committee — Front and back covers of an invitation template created as part of an institutional branding program. The back cover included a "brand map" describing the oranization's mission and areas of specialization.
American Red Cross — Engaging infographics for this benefits enrollment campaign helped make complex choices easy to understand for 30,000 employees of the American Red Cross. Project entailed close collaboration with their benefits consultants to present and clarify the information.
Award winner
American Red Cross — Engaging infographics and original illustration for this benefits enrollment campaign helped make complex choices easy to understand for 30,000 employees of the American Red Cross.
Award winner
American Red Cross — Interior spreads of benefit enrollment guide for 30,000 employees of the American Red Cross. Project entailed close collaboration with their benefits consultants to present and clarify the information.
Award winner
American Red Cross — Series of 12 benefits enrollment newsletters for 30,000 employees of the American Red Cross. Each newsletter covered a different topic. Project entailed close collaboration with their benefits consultants to present and clarify the information.
Award winner
American Red Cross — Poster and brochure aimed at elementary school students to raise money for the children of Afghanistan, whose lives were interrupted by war. The program raised more than $9 million. We provided our services pro bono.
American Red Cross — Concept, design, writing and original photography for a series of blood donor recruitment posters. Date, location and time can easily be added by location sponsors.
American Red Cross — Activity kit for children, to help build hemophilia community and resources. Project entailed original illustration and writing, as well as design services.
Award winner
Business Executives for National Security — Membership brochures for an organization of corporate leaders dedicated to supporting national security through better business practices.
Business Executives for National Security — Main member recruitment brochure aimed at business executives for an organization of corporate leaders dedicated to supporting national security via better business practices.
CBS News — Marketing campaign promoting a weeklong series on the state of education in America featuring Barbara Bush, among others. Campaign included press kit in a lunch box, curriculum supplement, booklet, folder, tickets to the broadcasts and events, and stationery items.
Glen Burnie — Annual report for historic house museum and accompanying gardens in Winchester, Virginia; with a die-cut cover and hand assembled with real leaves from the garden.
Award winner
Glen Burnie — Annual report for historic house site and accompanying gardens in Winchester, Virginia; inspired by an old-fashioned seed packet shape and format.
Glen Burnie — Interior spreads from an annual report for historic house museum and accompanying gardens in Winchester, Virginia. The format was inspired by old-fashioned seed packet shape and format.
Guilford Pharmaceuticals — Interior spreads of an annual report for a pharmaceutical company, featuring original photography.
Guilford Pharmaceuticals — Annual report and custom folder with fact sheets for a pharmaceutical company.
The Israel Project (TIP) — We provided both writing and design services for the annual report.
The Israel Project (TIP) — First spread in a report to donors. Explains TIP in a nutshell.
The Israel Project (TIP) — Information graphic from report to donors, explaining how current events in The Middle East end up as news stories on numerous media platforms, through TIP's robust information and reporting channels. Click Here to see larger.
The Israel Project (TIP) — We conceptualized and designed these information graphics from TIP Report to donors, detailing TIP's reach on social media and its digital platforms. Click Here to see larger.
The Israel Project (TIP) — Writing and design for postcard detailing opportunity for special mission to Israel.
The Israel Project (TIP) — Two-sided flyer for TIP's Tower website, briefly explaining the daily fact-based reporting service and its reach.
The Israel Project (TIP) — Two-sided flyer for TIP's Al Masdar 24/7 Arabic-language news site, briefly explaining its mission, activities and reach.
Jewish Social Service Agency — As part of a rebranding program, we developed the tagline and wrote and designed this brochure aimed at JSSA's referral sources—professional counselors and clinicians.
Award winner
Jewish Social Service Agency — As part of a rebranding program, we developed the positioning lines and wrote and designed these coordinated marketing brochures targeted to JSSA's main audience segments. Shown are four-panel brochures and a 12-page booklet.
Award winner
Jewish Social Service Agency — Interior of hospice capabilities brochure for social services agency. We provided copywriting as well as design for this rebranding program.
Award winner
Jewish Social Service Agency — Customizable program flyer template for in-house implementation created as part of a rebranding program for a social services agency.
Loudoun County Public Schools — "Star in Your Own Life" is part of a multichannel teacher recruitment campaign we conceived, designed and wrote. Main campaign brochure highlights the advantages of the region and lifestyle.
Loudoun County Public Schools — Created as part of a multichannel teacher recruitment campaign, the brochure is a tool used by college seniors to compare the advantages of different school districts. Project services included concept and writing in addition to design.
Loudoun County Public Schools — Promotional items developed as part of a multichannel teacher recruitment campaign, for distribution at job fairs, aimed at college seniors.
Loudoun County Public Schools — Brand developed for Loudoun County Public Schools applied to job fair flyers, employee handbook and personnel flyers.
Loudoun County Public Schools — Brand developed for Loudoun County Public Schools applied to flyers, handbooks and a series of program brochures.
Loudoun County Public Schools — Series of personnel brochures developed for Loudoun County Public Schools as part of a branding effort.
Marymount University — We named and developed the campaign for keeping Marymount alumni connected to the college. Shown are postcard event-invitation templates, for implementation by the client.
Marymount University — We named and developed the campaign for keeping Marymount alumni connected to the college. Shown are postcard event-invitation templates, for implementation by the client.
Museum of the Shenandoah Valley — Press kit designed to house several sizes of brochures, fact sheets, business cards and visual tour of the experience.
Award winner
Museum of the Shenandoah Valley — Advertisement, part of a branded set of materials. Grid system allowed for flexibility in showcasing new pieces of the museum's collection as they were acquired.
Award winner
Museum of the Shenandoah Valley — Main brochure, part of a branded set of materials. Cover grid system allowed for flexibility in showcasing new pieces of the museum's collection as they were acquired.
Award winner
Museum of the Shenandoah Valley — Invitation to museum's opening party, explaining the three features of the on-site experience. Part of a branded set of materials.
Award winner
Museum Word — Identity for writer specializing in museum marketing and exhibits. Shown are stationery and a proposal cover with a real pencil for the binding.
Award winner
National Endowment for the Humanities — Poster campaign for a program called “We the People,” offering free books for libraries.
Award winner
National Endowment for the Humanities — Marketing materials for a program called “We the People,” offering free books for libraries. Shown are a bookmark, flyer and postcard.
National Science Foundation — Press kit, sponsorship kit and event invitation, part of a branded set of materials, for the National Science Foundation's teacher awards program.
National Science Foundation — Recruitment poster and main brochure, part of a branded set of materials, for the National Science Foundation's teacher awards program.
Award winner
National Science Foundation — We provided the sponsor's benefit structure and wrote descriptions in addition to the design services for the National Science Foundation's education awards program. Part of a branded set of materials.
National Science Foundation — Recruitment and visibility advertisements for the National Science Foundation's teacher awards program. Part of a branded campaign.
Award winner
Tel Aviv University — Awareness/development advertising campaign targeting U.S. alumni of Tel Aviv University highlighting the university's activities and achievements that have worldwide impact.
Award winner