Beth Singer, Principal
Role: Serves as creative director; supervises design team; develops creative briefs; oversees design process; gives final sign-off on all projects.
A graduate of the renowned Rhode Island School of Design, Beth Singer is founder and principal of Beth Singer Design, LLC. She oversees and serves as creative director on the 200–250 print, multimedia and exhibit projects the firm completes each year.
The caliber and quality of Beth’s work has been widely recognized for nearly 30 years with peer and industry awards and been showcased in the top design publications, such as Graphis, Communications Arts, Print, Graphic Design: USA, HOW and STEP. Among the numerous honors she has earned for her work are awards from American Web Design Awards 2011; American Graphic Design & Advertising (Best in Category—Environmental Graphics, and Publication Design, 2011); Grand Prize in the New York Book Festival, 2009; and for each of the past five years—Summit International Awards recognizing creative excellence of the small and medium-sized design firms internationally.
In 2005, Beth was honored with the prestigious American Institute of Graphic Arts D.C. Fellows Award, which recognizes designers who have made a significant contribution to raising the standards of excellence in design practice and conduct. A leader in her field both nationally and locally, Beth served for four years on the national board of the American Institute of Graphic Arts (AIGA), where she chaired four committees: sponsorship for chapters, finance, development and a nationwide design education project called The Design Explorers.
Beth is past-president of the Washington, D.C., chapter of AIGA and has served on its Board of Directors for more than ten years. For the past eight years, she has been serving on the chapter’s Advisory Board. She also served on the board of International Design for Electronics Association (IDEA) and the Rhode Island School of Design Alumni Council.
Always keen to foster new talent and attract young people to the industry and profession, Beth created “Students in Studios,” a mentoring program between design studios in Washington, D.C., and students from Duke Ellington School of the Arts, a local public magnet school.
Her writing and work have been featured in journals and books, such Creative Quarterly, STEP Inside Design magazine, Graphis, American Corporate Identity, Creativity 38, The Complete Idiot’s Guide to Graphic Design, The 7 Essentials of Graphic Design, InHouse Graphics and Graphic Design: USA magazine, among other print and online publications. She has spoken at prestigious venues, such as the Cooper-Hewitt Museum, University of Maryland, Marymount University, National Association of Women Business Owners, Virginia Commonwealth University and the Corcoran School of Art.
On a personal note, Beth enjoys adding to her collection of early-and mid-20th century posters, prints and pottery. She is married to Howard Smith. Together, they design and deliver arts curriculum at the Arlington Science Focus School.
Howard Smith, Principal/Strategist
Role: Serves as project director, strategist, creative director, client liaison and project manager.
Howard is a dynamic, creative and experienced leader with a 30-year history of success in creating and implementing strategically targeted communications campaigns for a wide range of clients.
He is a graduate of Harvard Business School’s “Business Perspective for Design Leaders” program and studied under legendary designer Milton Glaser at the School of Visual Arts in New York. He holds a BFA from Penn State University.
Howard manages strategic communications planning, creative direction, art direction, design, subcontractor management and oversight. He is at his best helping clients seamlessly integrate their messaging via design.
For Loudoun County Public Schools, he created a new brand and integrated materials to help attract and hire 600 teachers in a highly competitive marketplace. He designed recruitment brochures, exhibit graphics for job fairs, environmental graphics for education events, an interactive website and multimedia segments. Across these media, Loudoun County was positioned as an exciting and diverse place to live, where teaching is rewarding and respected. As a result, the county has exceeded its recruiting goals five years in a row.
Howard’s work has won International Association of Business Communicators (IABC) “Gold Quill” awards, has been honored by the Art Directors Club of Metropolitan Washington and has been featured in Step Inside magazine.
Howard is a past-president of the Art Directors Club of Metropolitan Washington and a member of the American Institute of Graphics Arts (AIGA). He served on the national board of Council of Communications Management (CCM), an organization composed of senior communication professionals.
He enjoys painting, woodworking, weightlifting and visiting museums worldwide with his wife, Beth Singer, and daughter, Lena.