American Association for the Advancement of Science — Two display ads from the recruitment campaign highlight the two strongest messages from the online survey – the game-changing and career-enhancing nature of the experience – based on quantitative research.
American Association for the Advancement of Science — The trade show backdrop from the campaign keeps in mind what messages motivate prospective fellows to apply for the program, based on our research.
American Association for the Advancement of Science — Two trade show banners reflect the motivating messages that we discovered in our survey during the research phase.