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Strategy

The Marriage of Clarity and Style

07.05
2017
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The Marriage of Clarity and Style

10 Tips for building a crystal-clear campaign

by Beth Singer, Principal and Creative Director
 

Complexity is the state of the world right now. Not only from what we take in, but in what we share with each other. High-quality graphic design can help people untangle the daily information overload, and, ultimately, serve to change their opinions and behaviors.

That’s where the marriage of clarity and style comes in. When it comes to engaging people through visual communications, these two key ingredients are not only linked, but are interdependent.

Show First, Tell Second

07.24
2015
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Caption: 
Shoes on the Danube Bank, Budapest, Hungary

Show First, Tell Second

by Beth Singer, Principal and Creative Director

 

A friend of mine posted this photo on her Facebook page, during her recent visit to Budapest, Hungary. The bronze shoes are affixed to the bank of the majestic Danube River. The shoes commemorate the Hungarian Jews who, during the Holocaust, were forced to remove their clothes and stand, waiting to be shot in the back.

My friend said walking amongst the shoes was one of the most humbling and moving experiences of her life.

Why is this modern memorial so compelling?

The Unwritten Rules of Pro Bono Work

06.04
2014
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The Unwritten Rules of Pro Bono Work

By Beth Singer, Creative Director

Many non-profits are rich in passion and ideas, but short on funding. This leaves the well dry when it comes to creating communication tools, a necessary puzzle piece for raising money and creating engagement with their causes. It’s a common practice to request “pro bono” work to get the fundraising/marketing/branding ball rolling.

What does pro bono really mean? It is simply professional work voluntarily undertaken as a public service and without payment or at a reduced fee.

Busting Design Myths: Part 1

03.18
2014
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Busting Design Myths: Part 1

This post is being released posthumously in memory of Gabby and her drive to always learn and to make the world a better place through design.

By Gabby Oberti, Junior Designer

Part one of a two part series for your knowledge and entertainment!

1. Design is a one person job.