Visit bethsingerdesign.com

Beth Singer Design



BSD Blog

Your dose of branding, messaging, and design BS

love

Why Teach First Graders Design Thinking?

01.21
2016
Image with caption

Why Teach First Graders Design Thinking?

by Beth Singer, Principal and Creative Director

 

Which scenario sounds better? A teacher standing in front of the room talking about elusive concepts such as gratitude or preserving the environment? Or a creative, thought-provoking, design-centric, high-energy experience that immerses kids in problem solving and thinking of others?

Ok, it’s not a fair question. We all know that lessons are better learned when experienced rather than heard, and that’s one of the reasons we teach design thinking, but it’s not the only reason.

Brand Next: Want some 'tude with that food?

09.24
2015

 

Brand Next: Want some ’tude with that food?

by Howard C. Smith, Chief Strategist

 

If you're looking for a fulfilling relationship, look no further than your local supermarket!

From chips to candy to cookies—and even beef jerky—new food branding tries, and succeeds, to draw us in on an ever-deepening emotional relationship. Just like a new romance, food packaging is designed to make us feel flirty, sporty, chic and blissful.

What We Do for Love

02.13
2015

 

What We Do for Love

By day we’re a group of professional communicators who use our strategic and creative minds to ignite our clients’ marketing efforts. Like everyone else, we do what we do to make a living and we’re fortunate enough to enjoy it. But when we’re off the clock, we all have unique ways to recharge and engage our own passions. Here’s how we connect the dots between work, design, art and love: