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Design Thinking

The Marriage of Clarity and Style

07.05
2017
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The Marriage of Clarity and Style

10 Tips for building a crystal-clear campaign

by Beth Singer, Principal and Creative Director
 

Complexity is the state of the world right now. Not only from what we take in, but in what we share with each other. High-quality graphic design can help people untangle the daily information overload, and, ultimately, serve to change their opinions and behaviors.

That’s where the marriage of clarity and style comes in. When it comes to engaging people through visual communications, these two key ingredients are not only linked, but are interdependent.

Improving an Everyday Tool Through Design Thinking

01.21
2016

Improving an Everyday Tool with Design Thinking

By Amy Billingham, Senior Designer

 

We're very excited about the 2016 Beth Singer Design calendar, and by now you should have received yours in the mail.

Good Thinking

In this day and age of images and information flying at us at 100mph, it’s hard to believe that most calendars give us only one image to stare at for a whole month. How boring! My favorite calendars seem to have some artwork that I just love, and then a few months that I can totally do without.

Why Teach First Graders Design Thinking?

01.21
2016
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Why Teach First Graders Design Thinking?

by Beth Singer, Principal and Creative Director

 

Which scenario sounds better? A teacher standing in front of the room talking about elusive concepts such as gratitude or preserving the environment? Or a creative, thought-provoking, design-centric, high-energy experience that immerses kids in problem solving and thinking of others?

Ok, it’s not a fair question. We all know that lessons are better learned when experienced rather than heard, and that’s one of the reasons we teach design thinking, but it’s not the only reason.

Design Thinking: Bathrooms On-The-Go

08.13
2014
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Design Thinking: Bathrooms On-The-Go

by Howard C. Smith, Chief Strategist

We all gotta go and sometimes we find ourselves in a restaurant, bar, shopping mall or worst of all—a gas station.

How can good design improve the bathroom experience? Turns out there are lots of ways. Here are four that I've observed:

Categories: Design Thinking

Design Thinking For Kids

04.30
2014
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Design Thinking For Kids

By Beth Singer

We’ve all been there at that special moment…when the proverbial light bulb goes on in a young mind…because of something we said or did. There are few more fulfilling experiences. For the past six years, Howard and I have been developing a “design thinking” curriculum for kids and delivering it into the public and religious schools. We never expect a symphony of light bulbs…but that is what we get every time!

Categories: Design, Design Thinking

Busting Design Myths: Part 1

03.18
2014
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Busting Design Myths: Part 1

This post is being released posthumously in memory of Gabby and her drive to always learn and to make the world a better place through design.

By Gabby Oberti, Junior Designer

Part one of a two part series for your knowledge and entertainment!

1. Design is a one person job.

Design thinking: food on the go

03.13
2014
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Design thinking: Food on the go

By Howard C. Smith, Chief Strategist

We’ve all experienced those bothersome plastic clamshells used to house salads, sandwiches and other take out food. The ones that inevitably flip on their side, pop open, and allow the food to tumble out making a mess at the bottom of the bag—and, ultimately onto us.

Why is most takeaway food so poorly packaged when it's intended to be eaten on a plane, train, bus or car? We’re all juggling laptops, purses, briefcases,  backpacks, carry-ons, boarding passes and often a small child or two.

Categories: Design Thinking