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BSD Blog

Your dose of branding, messaging, and design BS

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Improving an Everyday Tool Through Design Thinking

01.21
2016

Improving an Everyday Tool with Design Thinking

By Amy Billingham, Senior Designer

 

We're very excited about the 2016 Beth Singer Design calendar, and by now you should have received yours in the mail.

Good Thinking

In this day and age of images and information flying at us at 100mph, it’s hard to believe that most calendars give us only one image to stare at for a whole month. How boring! My favorite calendars seem to have some artwork that I just love, and then a few months that I can totally do without.

Why Teach First Graders Design Thinking?

01.21
2016
Image with caption

Why Teach First Graders Design Thinking?

by Beth Singer, Principal and Creative Director

 

Which scenario sounds better? A teacher standing in front of the room talking about elusive concepts such as gratitude or preserving the environment? Or a creative, thought-provoking, design-centric, high-energy experience that immerses kids in problem solving and thinking of others?

Ok, it’s not a fair question. We all know that lessons are better learned when experienced rather than heard, and that’s one of the reasons we teach design thinking, but it’s not the only reason.

What We Do for Love

02.13
2015

 

What We Do for Love

By day we’re a group of professional communicators who use our strategic and creative minds to ignite our clients’ marketing efforts. Like everyone else, we do what we do to make a living and we’re fortunate enough to enjoy it. But when we’re off the clock, we all have unique ways to recharge and engage our own passions. Here’s how we connect the dots between work, design, art and love: