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BSD Blog

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Design

Improving an Everyday Tool Through Design Thinking

01.21
2016

Improving an Everyday Tool with Design Thinking

By Amy Billingham, Senior Designer

 

We're very excited about the 2016 Beth Singer Design calendar, and by now you should have received yours in the mail.

Good Thinking

In this day and age of images and information flying at us at 100mph, it’s hard to believe that most calendars give us only one image to stare at for a whole month. How boring! My favorite calendars seem to have some artwork that I just love, and then a few months that I can totally do without.

Why Teach First Graders Design Thinking?

01.21
2016
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Why Teach First Graders Design Thinking?

by Beth Singer, Principal and Creative Director

 

Which scenario sounds better? A teacher standing in front of the room talking about elusive concepts such as gratitude or preserving the environment? Or a creative, thought-provoking, design-centric, high-energy experience that immerses kids in problem solving and thinking of others?

Ok, it’s not a fair question. We all know that lessons are better learned when experienced rather than heard, and that’s one of the reasons we teach design thinking, but it’s not the only reason.

Brand Next: Want some 'tude with that food?

09.24
2015

 

Brand Next: Want some ’tude with that food?

by Howard C. Smith, Chief Strategist

 

If you're looking for a fulfilling relationship, look no further than your local supermarket!

From chips to candy to cookies—and even beef jerky—new food branding tries, and succeeds, to draw us in on an ever-deepening emotional relationship. Just like a new romance, food packaging is designed to make us feel flirty, sporty, chic and blissful.

What We Do for Love

02.13
2015

 

What We Do for Love

By day we’re a group of professional communicators who use our strategic and creative minds to ignite our clients’ marketing efforts. Like everyone else, we do what we do to make a living and we’re fortunate enough to enjoy it. But when we’re off the clock, we all have unique ways to recharge and engage our own passions. Here’s how we connect the dots between work, design, art and love:

Recruiting students? Learn the best techniques

10.02
2014
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Recruiting Students? Learn the best techniques

by Beth Singer, Principal

In this latest brochure for AIPAC, our task was to help AIPAC inspire more young people on campus to join the cause in support of the U.S.-Israel relationship. It lays out the case in a language and a style that speaks directly to this generation's desire and capabilities to pursue endeavors they think will help society.

What are the best triggers for recruiting young activists to your cause?

Categories: Design, Marketing

Our clients work inspires me to do better

06.16
2014
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Our clients work inspires me to do better

By Beth Singer, Creative Director

From defending our nation against terrorist threats, to Tsunami relief efforts, to raising millions of dollars in support of Israel, the good our clients do in the world is a constant source of inspiration to me.

We have just finished designing the 2013 Annual Report for the Pan American Development Foundation (PADF). PADF works in the Americas to create a better life for millions of impoverished and disadvantaged people. This is the sixth report we have had the pleasure of creating for them.

Design Thinking For Kids

04.30
2014
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Design Thinking For Kids

By Beth Singer

We’ve all been there at that special moment…when the proverbial light bulb goes on in a young mind…because of something we said or did. There are few more fulfilling experiences. For the past six years, Howard and I have been developing a “design thinking” curriculum for kids and delivering it into the public and religious schools. We never expect a symphony of light bulbs…but that is what we get every time!

Categories: Design, Design Thinking

The Design of Coffee

04.10
2014

The Design of Coffee

By Dennis Turbeville, Senior Designer and Chief Coffee Connoisseur

I love everything about coffee. I love choosing the blend, grinding it, infusing it with water and inhaling the wonderful aroma. And I appreciate the lift it gives me to start my day.

Good design is achieved when an efficient process produces outstanding results. A well-designed process can be interpreted in a number of ways; it can even be the basic process of opening a door with an easy to use handle.

Categories: Design

Small changes in design: Huge impact in behavior

04.01
2014
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Left: Current label, Right: Proposed re-design

Small changes in design: Huge impact on behavior

By Dennis Turbeville, Senior Designer

The FDA recently publicized a proposed redesign of the nutrition label. Once the new design goes into effect, manufacturers will have two years to adopt it. The design is so similar that you may not even notice. 

It’s no surprise that most Americans don’t know their caloric intake, especially based on a serving size from the current nutritional label that isn’t realistic to what most people would actually eat.

Categories: Design

Busting Design Myths: Part 1

03.18
2014
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Busting Design Myths: Part 1

This post is being released posthumously in memory of Gabby and her drive to always learn and to make the world a better place through design.

By Gabby Oberti, Junior Designer

Part one of a two part series for your knowledge and entertainment!

1. Design is a one person job.