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Advocacy Organizations

Show First, Tell Second

07.24
2015
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Caption: 
Shoes on the Danube Bank, Budapest, Hungary

Show First, Tell Second

by Beth Singer, Principal and Creative Director

 

A friend of mine posted this photo on her Facebook page, during her recent visit to Budapest, Hungary. The bronze shoes are affixed to the bank of the majestic Danube River. The shoes commemorate the Hungarian Jews who, during the Holocaust, were forced to remove their clothes and stand, waiting to be shot in the back.

My friend said walking amongst the shoes was one of the most humbling and moving experiences of her life.

Why is this modern memorial so compelling?

Our clients work inspires me to do better

06.16
2014
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Our clients work inspires me to do better

By Beth Singer, Creative Director

From defending our nation against terrorist threats, to Tsunami relief efforts, to raising millions of dollars in support of Israel, the good our clients do in the world is a constant source of inspiration to me.

We have just finished designing the 2013 Annual Report for the Pan American Development Foundation (PADF). PADF works in the Americas to create a better life for millions of impoverished and disadvantaged people. This is the sixth report we have had the pleasure of creating for them.

The Unwritten Rules of Pro Bono Work

06.04
2014
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The Unwritten Rules of Pro Bono Work

By Beth Singer, Creative Director

Many non-profits are rich in passion and ideas, but short on funding. This leaves the well dry when it comes to creating communication tools, a necessary puzzle piece for raising money and creating engagement with their causes. It’s a common practice to request “pro bono” work to get the fundraising/marketing/branding ball rolling.

What does pro bono really mean? It is simply professional work voluntarily undertaken as a public service and without payment or at a reduced fee.