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BSD Blog

Your dose of branding, messaging, and design BS

The Unwritten Rules of Pro Bono Work

06.04
2014
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The Unwritten Rules of Pro Bono Work

By Beth Singer, Creative Director

Many non-profits are rich in passion and ideas, but short on funding. This leaves the well dry when it comes to creating communication tools, a necessary puzzle piece for raising money and creating engagement with their causes. It’s a common practice to request “pro bono” work to get the fundraising/marketing/branding ball rolling.

What does pro bono really mean? It is simply professional work voluntarily undertaken as a public service and without payment or at a reduced fee.

Design Thinking For Kids

04.30
2014
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Design Thinking For Kids

By Beth Singer

We’ve all been there at that special moment…when the proverbial light bulb goes on in a young mind…because of something we said or did. There are few more fulfilling experiences. For the past six years, Howard and I have been developing a “design thinking” curriculum for kids and delivering it into the public and religious schools. We never expect a symphony of light bulbs…but that is what we get every time!

Categories: Design, Design Thinking

The Design of Coffee

04.10
2014

The Design of Coffee

By Dennis Turbeville, Senior Designer and Chief Coffee Connoisseur

I love everything about coffee. I love choosing the blend, grinding it, infusing it with water and inhaling the wonderful aroma. And I appreciate the lift it gives me to start my day.

Good design is achieved when an efficient process produces outstanding results. A well-designed process can be interpreted in a number of ways; it can even be the basic process of opening a door with an easy to use handle.

Categories: Design

Small changes in design: Huge impact in behavior

04.01
2014
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Caption: 
Left: Current label, Right: Proposed re-design

Small changes in design: Huge impact on behavior

By Dennis Turbeville, Senior Designer

The FDA recently publicized a proposed redesign of the nutrition label. Once the new design goes into effect, manufacturers will have two years to adopt it. The design is so similar that you may not even notice. 

It’s no surprise that most Americans don’t know their caloric intake, especially based on a serving size from the current nutritional label that isn’t realistic to what most people would actually eat.

Categories: Design

Busting Design Myths: Part 1

03.18
2014
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Busting Design Myths: Part 1

This post is being released posthumously in memory of Gabby and her drive to always learn and to make the world a better place through design.

By Gabby Oberti, Junior Designer

Part one of a two part series for your knowledge and entertainment!

1. Design is a one person job.

Design thinking: food on the go

03.13
2014
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Design thinking: Food on the go

By Howard C. Smith, Chief Strategist

We’ve all experienced those bothersome plastic clamshells used to house salads, sandwiches and other take out food. The ones that inevitably flip on their side, pop open, and allow the food to tumble out making a mess at the bottom of the bag—and, ultimately onto us.

Why is most takeaway food so poorly packaged when it's intended to be eaten on a plane, train, bus or car? We’re all juggling laptops, purses, briefcases,  backpacks, carry-ons, boarding passes and often a small child or two.

Categories: Design Thinking