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BSD Blog

Your dose of branding, messaging, and design BS

Improving an Everyday Tool Through Design Thinking

01.21
2016

Improving an Everyday Tool with Design Thinking

By Amy Billingham, Senior Designer

 

We're very excited about the 2016 Beth Singer Design calendar, and by now you should have received yours in the mail.

Good Thinking

In this day and age of images and information flying at us at 100mph, it’s hard to believe that most calendars give us only one image to stare at for a whole month. How boring! My favorite calendars seem to have some artwork that I just love, and then a few months that I can totally do without.

Why Teach First Graders Design Thinking?

01.21
2016
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Why Teach First Graders Design Thinking?

by Beth Singer, Principal and Creative Director

 

Which scenario sounds better? A teacher standing in front of the room talking about elusive concepts such as gratitude or preserving the environment? Or a creative, thought-provoking, design-centric, high-energy experience that immerses kids in problem solving and thinking of others?

Ok, it’s not a fair question. We all know that lessons are better learned when experienced rather than heard, and that’s one of the reasons we teach design thinking, but it’s not the only reason.

Brand Next: Want some 'tude with that food?

09.24
2015

 

Brand Next: Want some ’tude with that food?

by Howard C. Smith, Chief Strategist

 

If you're looking for a fulfilling relationship, look no further than your local supermarket!

From chips to candy to cookies—and even beef jerky—new food branding tries, and succeeds, to draw us in on an ever-deepening emotional relationship. Just like a new romance, food packaging is designed to make us feel flirty, sporty, chic and blissful.

Show First, Tell Second

07.24
2015
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Caption: 
Shoes on the Danube Bank, Budapest, Hungary

Show First, Tell Second

by Beth Singer, Principal and Creative Director

 

A friend of mine posted this photo on her Facebook page, during her recent visit to Budapest, Hungary. The bronze shoes are affixed to the bank of the majestic Danube River. The shoes commemorate the Hungarian Jews who, during the Holocaust, were forced to remove their clothes and stand, waiting to be shot in the back.

My friend said walking amongst the shoes was one of the most humbling and moving experiences of her life.

Why is this modern memorial so compelling?

What We Do for Love

02.13
2015

 

What We Do for Love

By day we’re a group of professional communicators who use our strategic and creative minds to ignite our clients’ marketing efforts. Like everyone else, we do what we do to make a living and we’re fortunate enough to enjoy it. But when we’re off the clock, we all have unique ways to recharge and engage our own passions. Here’s how we connect the dots between work, design, art and love:

Recruiting students? Learn the best techniques

10.02
2014
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Recruiting Students? Learn the best techniques

by Beth Singer, Principal

In this latest brochure for AIPAC, our task was to help AIPAC inspire more young people on campus to join the cause in support of the U.S.-Israel relationship. It lays out the case in a language and a style that speaks directly to this generation's desire and capabilities to pursue endeavors they think will help society.

What are the best triggers for recruiting young activists to your cause?

Categories: Design, Marketing

Why you should learn about code

09.17
2014
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Why you should learn about code: Even if you don't want to become a developer

by Dennis Turbeville, Senior Designer and Code Lover

Remember back in elementary school when everyone complained about learning math and science? “When will I ever need to know this?” we all fussed. Now that we’re all grown up, we know it’s not true—we use principles of math and science every day no matter what our job description says.

Categories: Code, Learning

Design Thinking: Bathrooms On-The-Go

08.13
2014
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Design Thinking: Bathrooms On-The-Go

by Howard C. Smith, Chief Strategist

We all gotta go and sometimes we find ourselves in a restaurant, bar, shopping mall or worst of all—a gas station.

How can good design improve the bathroom experience? Turns out there are lots of ways. Here are four that I've observed:

Categories: Design Thinking

Our clients work inspires me to do better

06.16
2014
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Our clients work inspires me to do better

By Beth Singer, Creative Director

From defending our nation against terrorist threats, to Tsunami relief efforts, to raising millions of dollars in support of Israel, the good our clients do in the world is a constant source of inspiration to me.

We have just finished designing the 2013 Annual Report for the Pan American Development Foundation (PADF). PADF works in the Americas to create a better life for millions of impoverished and disadvantaged people. This is the sixth report we have had the pleasure of creating for them.

The Unwritten Rules of Pro Bono Work

06.04
2014
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The Unwritten Rules of Pro Bono Work

By Beth Singer, Creative Director

Many non-profits are rich in passion and ideas, but short on funding. This leaves the well dry when it comes to creating communication tools, a necessary puzzle piece for raising money and creating engagement with their causes. It’s a common practice to request “pro bono” work to get the fundraising/marketing/branding ball rolling.

What does pro bono really mean? It is simply professional work voluntarily undertaken as a public service and without payment or at a reduced fee.